The evolution of SEO and web marketing has brought a few rather peculiar things to the forefront. Spearheaded by technical campaigns that try to trick search engines, SEO has moved past that. Google is smart enough to pick out what doesn’t work and who is cheating the system. They also have a fairly practical and consequential response to this kind of behavior. This is not some silly „close the account” where a user can just make another one. These ramifications are substantial, consisting of poor rankings and a tarnished image.
Basics of Paid Google Ads
There are two distinct ideas behind search engine optimization and web marketing. One way to see ranking content and see hits online is through paying. For example, the ads that appear at the very top of the right-hand column of the Google search listing are paid ads. No marketing is necessary, at least beyond paying Google to see that ad appear when certain keywords are used.
Why Paid Ads Aren’t as Useful Anymore
But, the entire marketing industry online has turned away from paid advertisements, at least to some degree. The buzz is about organic marketing at MoveUp Web Marketing. People who visit the Internet are also adverse to paid advertisements. They know that Google values content and encourages quality content that has earned that spot. A webpage that appears as a paid advertisement has not necessarily earned that spot organically. It was simply bought. This is why consumers are valuing content that organically ranks so much stronger than content that is simply paid for. The psychological difference is astounding, but there’s also a conscious difference. Anyone with a big wallet can pay for an ad, but it takes time, quality, and understanding of the market to reach that top rank organically.
This earned top spot will reap incredible rewards. It doesn’t take a rocket scientist to figure out the top two or three organic ranking searches will garner the vast majority of traffic. Paid ads are nice, and they have their uses. For example, a very specific campaign that is on a tight timeline could benefit from throwing some paid ads on a large string of keywords. But, this is certainly not a long-term strategy, and the focus on quantity over quality with paid ads is doomed to long-term failure.
Contact the Online Marketing Consultants, Online Marketing Agency Salt Lake City, to plan an Internet marketing effort focused on organic traffic. Paid traffic has its virtues, but the real meat of success comes from organically plugging away at the right demographics in the right way.
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